CLINICALLY PROVEN • SUSTAINABLY MADE

sonu

Hair care that finally feels like it was made for you. A minoxidil serum for women – formulated to work, packaged without microplastics, and rooted in a tradition of caring deeply about your hair.

Minoxidil for women exists. A brand that actually feels like it was made for you – doesn't.

There are minoxidil products for women. But when you pick one up, you can tell it wasn't built with you in mind. Cold, clinical, designed for someone else. sonu is different. Built by a brown woman who grew up knowing that caring for your hair is an act of love – not a medical chore.

Why I built sonu.

Growing up, my grandmother would oil my hair and my sisters'. It wasn't a routine – it was a moment. The kind of care that stays with you. When I started losing my hair I went looking for something that felt the same way. I couldn't find it. So I built sonu.– Sonia, Founder • Brown-owned • Women-owned

What's inside matters. So does what it comes in.

Standard minoxidil aerosol cans are filled with plastic components – plastic nozzles, plastic caps, built without a second thought for what happens after. sonu is different. Our can is slim aluminum with zero plastic in contact with the formula, using a bag-on-valve system that keeps the minoxidil sealed in a metallic foil pouch. Nitrogen propellant – no harsh chemicals. The outer box is FSC-certified, fully recyclable, with soy-based inks and an embossed sun motif. When you're done, the aluminum recycles infinitely. Nothing leaches. Nothing sheds. Built for your hair and the planet.

Be the first to try sonu.

Join the waitlist for founding member access and early pricing. No spam – just updates from us as we get closer to launch.